Case Study: NOVA Entertainment boosts app activity and in-app listening with MoEngage

NOVA Entertainment boosts app activity 17% with MoEngage

NOVA Entertainment, an Australian audio network with millions of listeners, needed to build a data-driven ecosystem to enhance listener engagement and loyalty. Their challenge was to activate audience data for personalized communication and to improve content discovery and listening time. To tackle this, they onboarded the MoEngage customer engagement platform, utilizing its customer insights, analytics, and journey orchestration services.

The solution involved leveraging MoEngage for its intuitive interface and advanced segmentation, integrating it with their existing Customer Data Platform for real-time, personalized listener engagement across multiple channels. Using MoEngage, the team executed campaigns faster and gained comprehensive performance insights. This resulted in a 17% increase in general mobile app activity and a 5% improvement in in-app listening, effectively boosting audience loyalty.

NOVA Entertainment