Case Study: Nobero grows app revenue to 35% with MoEngage

Nobero grows app revenue to 35% with MoEngage

Nobero, a fast-growing Indian D2C activewear brand, faced challenges in scaling its customer retention efficiently. With a lean team, it struggled with manual campaign bottlenecks, high user churn within the first week of app installation, and stagnant lead capture. To transition from generic campaigns to a unified, AI-driven growth system, Nobero partnered with MoEngage, utilizing its Customer Journey Orchestration and Merlin AI products.

The solution involved using MoEngage's Merlin AI to generate and test campaign copy at scale, orchestrating over 25 multi-channel lifecycle journeys, and building a targeted 7-day post-install flow to reduce app churn. As a result, Nobero increased its overall repeat rate from 37% to 52% and grew its app revenue contribution from zero to 35% of total revenue. MoEngage also helped achieve a 45% broadcast email open rate and daily push broadcast revenue of ₹1 lakh.

Nobero