Case Study: MyDeal achieves a 2x boost in mobile conversions with MoEngage

MyDeal Boosts Conversions by 2X With A Mobile-Forward Engagement Strategy

MyDeal, Australia’s leading online retail marketplace, needed a lean, scalable customer engagement platform with enterprise-grade security and local on-ground support to improve app discoverability and mobile conversions without overhauling its tech stack. While evaluating vendors, MyDeal selected MoEngage and its AI-enabled engagement platform, leveraging Mobile Push Notification and App Inbox to manage real-time, personalized messaging and an end-to-end implementation process.

MoEngage delivered API-triggered push notifications, an in-app inbox, and custom analytics dashboards that integrated seamlessly with MyDeal’s existing systems and provided dedicated local support. As a result, MyDeal saw a 2x boost in mobile conversions, a 61.2% click-through rate on cart-abandonment campaigns, over 1.25 million downloads, and improved stickiness and campaign velocity—outcomes MyDeal credits to MoEngage’s platform and support.

MyDeal

Suhaib Anwar

Head of Growth and Martech