Case Study: Myco (content superapp) achieves 6X customer base growth with MoEngage

Myco Achieves a 6X Increase In Their Customer Base With MoEngage

Myco, a content superapp offering streaming and Web3 wallet services to users in 200+ countries, grew to 7 million active users and needed to move beyond manual outreach to personalize communication and segment audiences by behavior. To address this, Myco partnered with MoEngage and adopted MoEngage’s Customer Engagement Platform, leveraging Segmentation, Push Notification, and Customer Journey Orchestration to automate and scale engagement across its Web2 and Web3 businesses.

MoEngage implemented automated journeys (Flows), AI-powered push notifications, personalized creatives based on watch history, live-poll gamification, and targeted email templates to onboard users, re-engage lapsed users, and drive wallet linking. The MoEngage solution produced measurable impact: a 6X uplift in Myco’s customer base, 40% of uninstalled users won back, and 70%+ engagement rates on live polls, boosting retention and conversion.

myco

Tariq Jaser

Co-Founder and Head of Marketing