Case Study: MoneyTap (a Freo brand) achieves industry-high 30% email open rates and optimized customer engagement with MoEngage

MoneyTap (a Freo brand) Records Industry High Open Rates of 30% and Optimizes Customer Engagement

MoneyTap (a Freo brand) is India’s first app-based credit line serving millions of customers and faced a need to streamline high-volume, multi-team communications across email, push, and SMS while reducing large post-registration drop-offs. To solve this, MoneyTap partnered with MoEngage and adopted its Email Suite, Analytics, Flows and RFM Segmentation to centralize customer attributes, orchestrate journeys, and choose the right channels for targeted outreach.

MoEngage delivered a 360° insights-led engagement platform with flow-based nudges, smart triggers, email program management, frequency capping and unified dashboards for marketing, operations and collections. The result: a record 30% average open rate versus a 23% industry benchmark, 5.4% average stickiness with 31,000 total conversions (campaigns run Mar–May 2021), improved onboarding completion and consolidated governance across teams.

MoneyTap

Hitarth Saini

Head of Marketing