Case Study: Mashreq Neo boosts debit card activation by 16% with MoEngage

Mashreq Neo boosts debit card activation by 16% with MoEngage

Mashreq Neo, the digital banking arm of UAE's Mashreq bank, faced high customer drop-offs during onboarding and low adoption of key services like debit cards and money transfers. This was due to a siloed approach where their mobile app was not integrated into an omnichannel experience. To address this, they partnered with MoEngage and leveraged its intelligent customer engagement platform, utilizing MoEngage Analytics and Omnichannel Flows.

The solution involved using MoEngage's Cohort Analytics to identify peak drop-off points and then building targeted omnichannel workflows to engage high-risk customers. MoEngage enabled personalized, AI-driven communication to prompt actions like card activation and loyalty program sign-ups. This strategy led to a 16% boost in debit card activations, a 25% surge in 'quick remit' usage, a 54% increase in loyalty points consumption, and a 9,000 month-on-month increase in new app customers.

Mashreq Neo