Case Study: Mashreq Neo boosts debit card activation by 16% through omnichannel experiences with MoEngage

Mashreq Neo Boosts Debit Card Activation by 16% Through Omnichannel Customer Experiences

Mashreq Neo, the digital banking app from Mashreq, faced siloed customer data, high onboarding drop-offs, and low adoption of key features like debit card spends, Quick Remit and the Salaam Points loyalty program. To tackle these challenges, Mashreq Neo partnered with MoEngage and adopted MoEngage’s Sherpa customer engagement platform to centralize data, analyze behavior, and enable AI-driven, omnichannel customer journeys.

Using MoEngage’s Cohort Analytics, Flows and dynamic messaging across in-app, push, SMS, email and IVR, Mashreq Neo built personalized onboarding and upsell workflows that tied communications to revenue goals. With MoEngage’s solution they onboarded 23K customers (19% conversion within six months), achieved a 16% boost in debit card activation, a 50% increase in CTR, 25% growth in Quick Remit transactions, a 54% rise in Salaam Points consumption and added about 9K new app users month-on-month.

Mashreq Neo

Sridhar Iyer

Executive Vice President & Head