Case Study: MANO achieves 51% higher app activation and 30% sales uplift with MoEngage

MANO Observes a 50% Rise in App Activation Rates Using Personalised Communication

MANO, a next-generation e-commerce brand pioneering ultra-fast grocery delivery in Africa, was seeing a drop in engagement as customers installed the app but didn’t convert—low coupon use, limited platform awareness, and reliance on push/SMS left gaps across the customer journey. To address this, MANO partnered with MoEngage, adopting an insights-led omnichannel approach using MoEngage’s RFM Segmentation and Flows to personalize onboarding and education.

MoEngage implemented unified, personalized engagement campaigns across preferred channels to create a frictionless path from onboarding to repeat purchase, including targeted holiday and win-back campaigns. The results: a 51% increase in app activation rates, a 30% uplift in sales driven by the omni-channel strategy powered by personalization and RFM segmentation, and a 27% increase in engagement from re-engagement/win-back efforts.

MANO

Rodrigo Sciammarella

CRM Lead