Case Study: MANO achieves 50% higher app activations with MoEngage

MANO boosts app activations by 50% with MoEngage

MANO, a next-generation e-commerce brand pioneering ultra-fast grocery delivery in Africa, faced a drop in customer engagement after app installation. Their challenge was to build a frictionless journey from onboarding to purchase, as their reliance on limited channels like push notifications and SMS was insufficient. To address this, they partnered with MoEngage to implement an insights-led approach using products like Customer Insights & Analytics and RFM Segmentation.

Using MoEngage, MANO implemented an omnichannel strategy to personalize real-time communication across channels like push, SMS, and email. This solution mapped the customer journey to create a frictionless onboarding experience and educate users. The results were significant, including a 50% increase in app activation rates and a 27% increase in engagement through win-back campaigns, powered by MoEngage's platform.

MANO