Case Study: Mamikos achieves 31% higher CTRs with MoEngage Push Templates

Mamikos witnesses 31% Higher Click Through Rates with Mobile Push Notification Templates

Mamikos, an app that helps users find and book long-stay accommodations, faced declining engagement from crowded device notification trays and needed push messages that stood out. To address this, Mamikos turned to MoEngage and its Push Templates product to make notifications more visually distinctive and actionable.

Using MoEngage Push Templates’ WYSIWYG editor and A/B testing, Mamikos sent stylized versus generic pushes and saw CTR rise from 2.56% to 3.37% (a 31% uplift), CVR improve from 0.76% to 0.83%, and a 35% increase in booking completions driven by higher app opens — all achieved with minimal dev effort thanks to MoEngage.

Mamikos

Jonathan Gozali

Digital Marketing Manager