Case Study: Mamikos boosts room rental bookings with MoEngage

Mamikos boosts room rental bookings by 20% with MoEngage

Mamikos, a popular room rental app in Indonesia, faced significant user drop-off during the rental booking process and struggled with generic marketing due to an inability to unify behavioral data across their app and website. They partnered with MoEngage, utilizing its customer insights and analytics platform, to gain a holistic view of user journeys and enable personalized communication.

Using MoEngage Analytics, Mamikos unified data from various sources to map user funnels and identify major drop-off points. MoEngage then enabled real-time, action-based messaging to re-engage users at critical stages. This solution led to a 20% boost in room rental bookings, a 30% improvement in CTRs on conversion campaigns, and a 9% increase in users moving from viewing rooms to booking.

Mamikos