Case Study: Mamikos (Indonesia’s most popular room rental app) achieves 20% increase in room rental bookings with MoEngage Analytics

Mamikos Boosts Room Rental Bookings by 20% Using MoEngage Analytics

Mamikos, Indonesia’s leading room-rental app with over 2 million listings and 1M+ app users, faced heavy drop-offs—about 90% of users left after searching without booking—and lacked a way to feed in-product behavior into marketing for personalization. To fix funnel leaks and enable personalized engagement, Mamikos selected the MoEngage platform (using Open Analytics, unified CRM, and journey analytics).

Using MoEngage to unify analytics, build user-journey funnels, and trigger real-time omnichannel messages (email, app push, web push and social retargeting via Connectors), Mamikos reactivated users at key drop-off points and personalized outreach. The MoEngage implementation drove a 20% lift in room rental bookings, a 9% increase in users moving from Room View to Booking, and a 30% improvement in CTRs on conversion campaigns.

Mamikos

Toni Indrawan

Product Manager