Case Study: Mamikos achieves 31% higher push notification CTR with MoEngage Push Notification Templates

Mamikos boosts push notification CTR by 31% with MoEngage

Mamikos, an app for finding and booking long-stay accommodations, needed its mobile push notifications to stand out in crowded user notification trays to improve engagement and booking confirmations. To tackle this, they partnered with MoEngage.

Using MoEngage's no-code Push Notification Templates, the Mamikos marketing team quickly created stylized, visually distinct notifications. They used MoEngage's A/B testing feature to validate the approach, sending the new templates to one user segment and generic notifications to another. This resulted in a 31% higher click-through rate and a 35% increase in booking completions.

Mamikos