Case Study: Magenta Telekom achieves 1.5x app adoption growth with MoEngage

Magenta Telekom grows app adoption 1.5x with MoEngage

Magenta Telekom, the second-largest telecommunications brand in Austria, needed to shift from a one-dimensional offline engagement strategy to a multichannel digital approach. Their goal was to build lasting customer relationships and grow their digital channels. To achieve this, they partnered with MoEngage and utilized its insights-led engagement platform.

Using MoEngage's omnichannel capabilities, the team created personalized onboarding campaigns and journey flows using push notifications and in-app messages. This hyper-personalized, digital-first strategy allowed Magenta Telekom to engage customers at key journey stages. The solution from MoEngage delivered significant results, including a 1.5x growth in app adoption and a 140% rise in conversions for tariff change offers.

Magenta Telekom