Case Study: Loblaw Digital achieves faster loyalty campaign creation with MoEngage Merlin AI

Loblaw Digital cuts campaign build and QA time by 60% with MoEngage

Loblaw Digital, the retail powerhouse behind over 2,500 stores, faced the challenge of manually managing its enterprise MarTech pipeline for its 18 million PC Optimum members. To address this, they partnered with MoEngage to automate campaign creation and quality checks.

Using MoEngage’s no-code AI Agent Builder, Loblaw deployed custom agents to automate the creation of email, push, and SMS campaigns across multiple languages. This solution delivered a 60% reduction in the time spent creating and managing campaigns weekly, cutting build and QA cycles from days to hours. MoEngage enabled the team to shift its focus to strategy and established a foundation for self-improving, multi-agent orchestration.

Loblaw Digital