Case Study: Loblaw streamlines transactional messaging with MoEngage

Loblaw cuts engineering bandwidth by 70% with MoEngage

Loblaw Companies Limited, a major Canadian retailer and pharmacy leader, faced a challenge in managing its transactional messaging. Its teams were spending significant engineering bandwidth to maintain messages across multiple SMS and email vendors, which restricted its ability to expand into new channels. Loblaw sought a unified and cost-effective platform to streamline these communications across its diverse business lines.

MoEngage addressed this with its Inform product, providing a unified API to orchestrate transactional messages across email, SMS, and push notifications. This solution implemented critical order and prescription updates, offered a 99.99% SLA, and provided a user-friendly interface for template management. As a result, Loblaw onboarded five franchise brands in just 12 weeks and achieved a 70% reduction in engineering bandwidth required for messaging.

Loblaw Companies Limited