Case Study: LivWell achieves higher conversion and product adoption with MoEngage

LivWell boosts onboarding conversions 2.5X with MoEngage

LivWell Asia, a blockchain-based gamified Insurtech and health engagement app, needed to better understand its customers to build an effective wellness ecosystem and drive product adoption. Their challenge was to engage users more effectively across partner campaigns and insurance upsells. To solve this, they onboarded the insights-led customer engagement platform MoEngage.

Using MoEngage's analytics and omnichannel flows, the team created advanced customer segments and automated, event-triggered journeys. This allowed for personalized communication based on user behavior. The solution from MoEngage delivered significant results, including a 2.5X higher conversion rate from onboarding flows and a 2X higher conversion rate from partner-led in-app communications. Specific campaigns achieved conversion rates above 53% for onboarding and nearly 30% click-through rates.

LivWell