Case Study: Lifesum achieves 19.2% habit adoption growth with MoEngage dynamic push notifications

Lifesum drives 19.2% more habit adoption with MoEngage

Lifesum, a global AI-powered nutrition platform, faced the challenge of user engagement decay due to repetitive and predictable push notification reminders for meal logging. To combat this, they partnered with MoEngage to find a way to inject novelty and variety into their user communications at a massive scale, using push notifications.

MoEngage engineered a hybrid solution using Auxiliary Data and Jinja templating to create a dynamic, automated system. This allowed Lifesum's marketing team to manage an expansive library of unique, multilingual motivational prompts via a simple spreadsheet, which MoEngage then used to assemble and send personalized push notifications. The results were significant, including an 84% conversion rate for dinner reminders driving a 19.2% month-on-month increase in habit adoption and an average CTR of 4.58%, nearly double the industry average.

Lifesum