Case Study: Lifestyle boosts retention by 30% with MoEngage

Lifestyle boosts retention 30% with MoEngage

Lifestyle, a leading Indian fashion retailer, faced a challenge with app user retention and conversion. Despite over 1 million app installs, only 15,000 users were active, with many dropping off after initial engagement or during the purchase funnel. To address this, they partnered with the vendor MoEngage, utilizing its omnichannel flows and RFM segmentation tools to understand and react to user behavior.

Using MoEngage, the team implemented dynamic, funnel-based engagement campaigns. They segmented users by their stage in the purchase journey and triggered personalized communications via email, SMS, and push notifications, often including exclusive coupons. This strategy, powered by MoEngage, reactivated dormant users and reduced drop-offs. The results included a 30% improvement in retention rate, a 4X boost in conversions, and a 20% decline in cart abandonment.

Lifestyle