Case Study: Landmark Group achieves 56% uplift in purchases and 35% subscriber growth during White Wednesday with MoEngage

Landmark Group Takes the Lead in the GCC during White Wednesday Sale

Landmark Group, a leading retail and hospitality operator in the Middle East, used the November 2019 White Wednesday sale to drive app purchases, new subscribers and repeat customers but faced challenges around message deliverability and delivering the right, personalized message at the right time. To solve this, Landmark Group partnered with MoEngage and used its customer engagement platform—leveraging Push Amplification+, event-driven Flows, in‑app messaging and Dynamic Product Messaging—to optimize app conversions and campaign automation.

MoEngage implemented segmented, event-based campaigns, localized dynamic product recommendations, and amplified push deliverability, plus targeted re‑engagement flows and cross‑sell/upsell tactics. The campaign delivered measurable impact: 80,000+ sale purchases and 40,000+ non‑sale purchases, a 65% retention rate of subscribers and purchases, a 56% uplift in purchases, a 35% uplift in subscribers and purchasers over 28 days, ~30% higher push delivery/engagement and up to a 5% increase in conversion.

Landmark Group

Claire Adshead

CRM and Retention Manager