Case Study: Landmark Group achieves 56% uplift in purchases with MoEngage

Landmark Group boosts purchases by 56% with MoEngage

Landmark Group, a large retail and hospitality conglomerate in the Middle East, Africa, and India, sought to boost app purchases and conversions during its critical White Wednesday sales period. To maximize the utilization of offers and discounts, the company partnered with the vendor MoEngage, utilizing its platform for behavioral-driven and personalized customer engagement.

MoEngage implemented a comprehensive strategy using its Omnichannel Flows and Push Amplification technology. The solution involved segmented, event-triggered campaigns with localized push notifications before, during, and after the sale, targeting customers based on real-time behavior. This approach led to significant results, including a 56% uplift in purchases and a 65% retention rate for subscribers, successfully exceeding Landmark Group's targets for the campaign.

Landmark Group