Case Study: KUPU reduces critical alert go-live time by 96% with MoEngage Inform

KUPU reduces critical alert go-live time by 96% with MoEngage

KUPU, a leader in the Southeast Asian classifieds sector with a job portal app, faced challenges with manual customer communication processes. Their marketing team spent excessive time and effort sending alerts, which created a bottleneck for scalability. They needed to automate these workflows and unify customer data analytics. To address this, they turned to the vendor MoEngage and implemented its MoEngage Inform solution for transactional messaging.

MoEngage provided a fast-integration platform that automated KUPU's transactional messaging. This solution freed the team's bandwidth for strategic tasks and dramatically reduced the time to launch critical alerts. The results were significant, including a 96% reduction in go-live time, a 76% increase in engagement across email campaigns, and 25% higher customer retention. MoEngage enabled KUPU to deploy customer-centric experiences efficiently across its two-sided marketplace.

KUPU