Case Study: Kredivo achieves up to 40% of conversions influenced with MoEngage Automated Flows

Kredivo Uses MoEngage Automated Flows To Influence Up To 40% Conversions

Kredivo, a fast‑growing Indonesian ecommerce finance provider, needed to engage new app users, drive in‑app transactions, and leverage existing users to boost brand and App Store/Play Store SEO. To address these goals, Kredivo partnered with MoEngage and adopted its marketing automation platform, including Automated Flows and the Push Amplification SDK.

MoEngage implemented targeted, attribute‑based automated flows, push amplification and triggered email campaigns to personalize outreach across push and email. The solution produced measurable gains: a 20% uplift in push delivery, automated flows influenced up to 40% of conversions, triggered emails achieved up to 64% conversion (45% open rate), and overall improved engagement and ROI thanks to MoEngage.

Kredivo

Najwa Assilmi

Product Analyst