Case Study: Kredivo achieves up to 40% conversion lift with MoEngage

Kredivo boosts conversions by 40% with MoEngage

Kredivo, a digital payment channel for e-commerce in Indonesia, faced challenges with engaging new app users and encouraging them to complete transactions. They also wanted to leverage their user base to boost brand presence and app store SEO. To address this, they partnered with the vendor MoEngage to implement its automated flows and omnichannel capabilities.

MoEngage provided a solution using automated flows to send personalized offers via email and push notifications based on user attributes. The platform also automated emails to solicit app store ratings from users who completed transactions. Using MoEngage, Kredivo achieved a 20% uplift in push notification delivery, a 64% conversion rate for triggered emails, and influenced up to 40% of their conversions.

Kredivo