Case Study: Kompas.id achieves 25% more subscriptions with MoEngage

Kompas.id boosts subscriptions 25% with MoEngage

Kompas.id, a prominent news and media organization, sought to improve reader retention and convert more users into paid subscribers. They partnered with customer engagement vendor MoEngage to address this challenge, specifically utilizing its Onsite Messaging (OSM Pro) product.

MoEngage provided an insights-led solution using its analytics and journey orchestration capabilities. This approach led to a dramatic 300% increase in click-through rates for onsite messages and directly contributed to a 25% boost in paid subscriptions for Kompas.id. The vendor's platform also helped drive a 42% increase in monthly active users and significantly reduced app uninstalls.

Kompas.id