Case Study: KAYAK achieves faster real-time travel engagement with MoEngage

KAYAK cuts campaign launch time to 6 days with MoEngage

KAYAK, a global travel search engine, needed to overcome a fragmented messaging ecosystem where launching campaigns required extensive engineering support and took up to a month. This slowed their ability to provide real-time, personalized travel updates. To address this challenge, they implemented the MoEngage platform, specifically using its MoEngage Inform product for transactional messaging.

By using MoEngage, KAYAK unified its email and push notifications and leveraged the platform's segmentation and journey orchestration tools. The solution empowered their marketing team to launch hyper-segmented campaigns in less than a week instead of a month, drastically reducing engineering dependency. This resulted in a 50% increase in open rates and enabled the real-time delivery of critical travel alerts that their customers rely on.

KAYAK