Case Study: Jumia achieves 19% conversion uplift with MoEngage AI-powered personalization

Jumia boosts conversions 18.78% with MoEngage AI-powered personalization

Jumia, a leading e-commerce platform in Africa, sought to transition its customer relationship management strategy to a unified, data-driven platform to increase repurchase rates and handle immense traffic during peak sales periods like Black Friday. They partnered with MoEngage and its Customer Data and Engagement Platform to achieve this.

Using MoEngage's AI-powered suite, including its Intelligent Path Optimiser and advanced recommendations, Jumia implemented hyper-personalized customer journeys. This solution drove a significant 18.78% uplift in quarterly conversions and a 13% growth in purchase events, proving the platform's value for large-scale, data-driven engagement.

Jumia