Case Study: JibJab achieves a 30% boost in happy customers with MoEngage

JibJab Observes 30% Boost in CTR by Personalizing Push Notifications

JibJab, the Los Angeles–based digital entertainment studio, faced a challenge turning high browse activity into conversions during peak moments like holidays and birthdays across thousands of templates. To scale personalized engagement and improve conversion rates, JibJab partnered with MoEngage and adopted its engagement tools and AI-driven services.

MoEngage implemented User Path Analysis, Intelligent Path Optimizer (IPO) with A/B testing in MoEngage Flows, Sherpa AI recommendations, and Best Time to Send to map journeys, experiment with multi-variant flows, and deliver hyper-personalized push notifications at optimal moments. The work led to a 30% boost in happy customers for JibJab, an 82% increase in CTR with Best Time to Send, a 26% CTR gain from personalization, and a 1.5x lift in conversions via IPO.

JibJab

Marc Geraldez

Product Manager