Case Study: Jenius achieves faster customer engagement automation with MoEngage

Jenius reduces go-live timelines by 66% with MoEngage

Jenius, a full-service digital bank in Indonesia, faced challenges with customer engagement due to its reliance on generic push notifications via Google Firebase. This method lacked personalization, automation, and segmentation capabilities, hindering the team's ability to optimize campaigns and execute swiftly. To overcome this, Jenius turned to the MoEngage platform for customer journey orchestration.

MoEngage provided a compliant local data center in Jakarta and comprehensive implementation support. The solution enabled real-time audience segmentation and automated campaign processes for Jenius’s 6 million customers. The results included a 66% reduction in go-live timelines and the new capability to engage customers in a hyper-personalized and proactive manner, all while meeting strict local regulatory requirements.

Jenius