Case Study: Jeeny achieves 25% uplift in conversions with MoEngage

Jeeny Observes 25% Uplift in Conversions with MoEngage’s Personalized Cross-channel Campaigns

Jeeny, a Middle‑East ride‑hailing app with over 3 million registered users, faced declining ride frequency and volumes because its marketing relied on basic push notifications and lacked automated, relevant touchpoints. To address this gap, Jeeny selected MoEngage and its customer engagement platform (using Segmentation, Flows and cross‑channel messaging) to build personalized, real‑time user journeys.

MoEngage implemented user segmentation (active recurring vs. occasional), Flow campaigns and personalized cross‑channel messages (push, in‑app, email) tailored by location and language. As a result, Jeeny saw MAUs rise about 27%, more than 900k bookings attributed to notifications, a reported 25% uplift in conversions and a 1.9% CTR, meeting its goals for increased engagement and conversion.

Jeeny

Hasan Abu Ghosh

Head of Marketing