Case Study: IndusInd Bank improves campaign agility and speeds go-live times with MoEngage

IndusInd Bank reduces campaign go-live time from 8-10 days to less than 10 minutes with MoEngage

IndusInd Bank, an Indian public-listed bank, needed to improve the speed and agility of its customer engagement campaigns. Its previous platform required significant coding effort and took 8-10 days to launch a single campaign, making it difficult to send real-time, personalized communications. To address this challenge, the bank partnered with MoEngage and implemented its customer engagement platform, including its Customer Insights & Analytics product.

Using MoEngage, IndusInd Bank integrated 612 offline user attributes to send hyper-personalized communications in real time. The solution from MoEngage reduced campaign execution timelines from over a week to under 10 minutes, a 99.97% reduction. This resulted in a 2.6x growth in transactions over six months and allowed the bank to automate 80% of its cross-sell efforts on its INDIE app.

IndusInd Bank