Case Study: HT Digital boosts real-time news engagement and retention with MoEngage

HT Digital boosts retention and re-engagement with MoEngage

HT Digital, a prominent global news publisher, faced the challenge of managing its massive, real-time communication load without causing user fatigue. They needed to deliver hyper-personalized news alerts to drive engagement, create effective cross-channel journeys for monetization, and optimize their data strategy to mitigate high event ingestion costs. To address this, they turned to the vendor MoEngage and its customer engagement platform.

The MoEngage solution utilized omnichannel flows and deep segmentation to deliver hyper-personalized push notifications and reactivate dormant users via Email and WhatsApp. By leveraging behavioral data and automated journeys, HT Digital achieved high-volume engagement without increasing uninstall rates, successfully drove paid product upsells, and optimized operational costs. MoEngage enabled them to master real-time news personalization.

HT Digital