Case Study: ixamBee achieves 20% more qualified leads with MoEngage Web Personalization

HowixamBee generated 20% more qualified leads by personalizing theirwebsite

ixamBee, a premium Edtech platform that attracts 81% of its visitors via SEO, needed to move more users from high-traffic entry points to high-intent pages and sign-ups but lacked development bandwidth to personalize experiences at scale. The Growth Marketing team evaluated MoEngage’s Web Personalization to automate campaigns, operate independently, and launch lead-generation tests faster.

MoEngage implemented Web Personalization to route SEO-driven traffic (blogs, mock tests, faculty pages) to gated, high-converting pages, enabling quick experiments and faster site updates—reducing change time from 2–3 days to about 2 hours. As a result, ixamBee freed developer resources, boosted lead conversion rates by 20%, and generated more qualified leads.

ixamBee

Sankha Subhra Deb

AVP, Growth Marketing