Case Study: Segari achieves 20% higher WhatsApp delivery and 93% retention with MoEngage

How Segari Delivers 20% Boost in WhatsApp Performance over Benchmarks

Segari, an Indonesian e-grocery startup founded in 2020, faced below‑benchmark engagement, high cart abandonment and ineffective communication channels that hurt conversions. To address these challenges, Segari partnered with MoEngage and used MoEngage Flows, WhatsApp, in-app messaging and customer journey orchestration to better map customer drop-offs and personalize engagement.

MoEngage implemented omnichannel, behavior‑driven flows and interactive in‑app and WhatsApp conversations, driving measurable results: a 93.42% retention rate, a 34.93% conversion rate from Flow campaigns (24% uplift vs. benchmark), 146% uplift in in‑app conversions, and 20% higher WhatsApp delivery rates over the benchmark—alongside large increases in MAUs—demonstrating strong improvements in retention and conversion.

Segari

Audia Surachmat

Head of Brand Marketing