Case Study: Rain achieves 3x email deliverability and higher engagement with MoEngage

How Rain Increased Email Deliverability by 3X and Cracked Email Inboxing

Rain, a licensed crypto assets brokerage serving retail and institutional clients across the Middle East and Turkey, struggled with fragmented engagement tools and poor email deliverability—common in the crypto sector where messages are often flagged as spam. To address these issues, Rain partnered with MoEngage, leveraging MoEngage’s email deliverability consultancy, RFM segmentation, and automated customer journeys.

MoEngage set up dedicated IPs, ran IP warm-ups, raised send limits, and integrated data flows while applying RFM-based segmentation and automated journeys. The result was a 3X improvement in email deliverability to industry-leading rates, ~60% open rates and ~3.9% CTRs for highly responsive segments, and a 7.3% lift in sign-up completion—demonstrating MoEngage’s measurable impact on Rain’s inboxing and user engagement.

Rain

Haris Khan

Vice President Growth