Case Study: GoTyme Bank achieves a unified view of 3M+ customers and major engagement gains with MoEngage

How Philippines’ Fastest Growing Bank, GoTyme, Unified 3 Mn+ Siloed Customers

GoTyme Bank, a fast-growing regulated digital bank in the Philippines, struggled with siloed customer data, slow legacy email services and manual workflows that delayed time‑sensitive campaigns and blocked real‑time insights. To modernize onboarding, digital interactions and automation, GoTyme Bank turned to MoEngage’s customer engagement platform (including journey orchestration, analytics and omnichannel messaging).

MoEngage integrated GoTyme’s data (including Segment), deployed 100+ automated MoEngage Flows and omnichannel campaigns, and gave marketers self‑serve, real‑time reporting—cutting campaign execution from one month to one hour. The impact was substantial: 93.36% boost in MAUs, 65% increase in DAUs, 10% of dormant customers reactivated, 3+ million customers engaged, 100+ touchpoints automated, 43% more new customers and a 37% lift in conversions.

GoTyme Bank

Jamil Fabia

Digital Growth Manager