Case Study: Outback achieves personalized, insights-driven mobile engagement with MoEngage

How Outback Personalized Engagement Campaigns Using MoEngage Insights

Outback Steakhouse Brazil (Outback) — a 155‑restaurant chain across more than 60 Brazilian cities — shifted to a digital‑first marketing strategy and needed a consistent mobile app experience, deeper insight into customer behavior, and more relevant, personalized communications. To achieve this, Outback partnered with MoEngage and planned to leverage MoEngage’s customer engagement platform, notably its AI‑powered Push Notification product.

MoEngage onboarded Outback, integrated with the brand’s Android and iOS apps via the react‑native SDK, and enabled cross‑channel messaging (push, email, SMS, WhatsApp) with frequency capping and AI‑driven targeting. The platform’s templates and vendor support sped up integration and campaign development, giving Outback clearer customer insights and the ability to launch personalized engagement campaigns (starting with push notifications). While specific metrics weren’t disclosed, Outback reports improved readiness to deliver timely, relevant messages and a more consistent in‑app experience thanks to MoEngage.

Outback

Daniel Barbosa

IT Director