Case Study: Oswald achieves 360-degree customer unification and personalised omnichannel engagement with MoEngage

How Oswald, a Unilever Brand, Uses MoEngage to Power Omnichannel Engagement

Oswald, a Unilever brand known for fine food ingredients, needed to unify customer data from online and offline touchpoints (online store, fairs, door‑to‑door field sales) and improve segmentation and analytics to power a true omnichannel engagement strategy. To solve this, Oswald selected MoEngage and its customer engagement platform for 360‑degree customer data unification, predictions, segmentation and cross‑channel campaign capabilities.

MoEngage implemented a unified data model, analytics and segmentation workflows and built a custom outbound segment sync to export and daily‑update segments to cloud telephony and coupon platforms, enabling field teams to personalise communications. The MoEngage solution delivered seamless online‑offline integration, improved personalisation driven by predictions and segmentation, and increased visibility through dashboards and reporting.

Oswald

Nadine Berdux

Head of CRM & Online Marketing