Case Study: Navi achieves 1.5x insurance upsells with MoEngage's WhatsApp engagement solution

How Navi Used WhatsApp to Increase Insurance Upsells by 1.5x

Navi, a technology-driven financial services company, faced stagnant insurance upsells using traditional channels and wanted a more effective way to engage customers who showed interest in loans and insurance. To reach a large, engaged audience, Navi partnered with MoEngage and adopted WhatsApp via MoEngage’s omnichannel engagement suite (including Sherpa A/B testing and automation) as a secure, highly used messaging channel.

MoEngage implemented WhatsApp-based, personalized campaigns, automated FAQ and purchase flows, and A/B testing to streamline purchasing and reduce manual delays. The MoEngage-powered solution increased insurance upsell conversions 1.5x, delivered a 75% campaign conversion rate, 90% delivery and 75% read rates, 4x more customers reached, and a 120% rise in loan disbursals, while noticeably reducing CAC.

Navi

Aseem Sharma

Head of Growth