Case Study: MySyara achieves 15% monthly retention (up from 2%) with MoEngage

How MySyara Increased its Monthly Retention from 2% to 15%

MySyara, an on‑demand car care and technology company in the UAE, faced low Monthly Active Users and struggled with scheduling push campaigns, limited event/user segmentation, and undifferentiated, discount-heavy emails. To address this, MySyara partnered with MoEngage and adopted its customer engagement platform — using Email Builder, Segmentation, Omnichannel Flows, Customer Journey Orchestration and Customer Insights & Analytics — to create more personalized, timely communications.

MoEngage implemented hyper‑personalized campaigns across Email, SMS and Push, plus journey orchestration and CELP-powered dissonance campaigns, which boosted engagement and retention: Monthly retention rose from 2% to 15%, email open rates climbed from 12% to 40%, app/user activation increased by 20%, and CTR improved by 10% in the dissonance campaign.

MySyara

Omar Ismail

Marketing Manager