Case Study: Mamaearth achieves 219% uplift in push notification delivery rates with MoEngage

How Mamaearth Successfully Increased Delivery Rates by 219%

Mamaearth, an India‑based D2C personal‑care brand, faced rising customer‑acquisition costs and reduced targeting ability due to data‑privacy changes, so it needed to shift focus from acquisition to retention. To address this, Mamaearth partnered with MoEngage, leveraging MoEngage’s Push Amplification® Plus and customer‑journey orchestration to improve reachability and enable hyper‑personalized post‑purchase communications.

MoEngage implemented Push Amplification® Plus and built post‑purchase journeys with personalized push, carousel and timer notifications, lifting push delivery from ~26% to 80%+ (a 219% uplift) and driving a 26% increase in repeat customers. The campaigns also produced strong engagement gains — +90% CTR for stylized pushes with CTAs, +50% for personalized carousel pushes and +40% for timer pushes — and contributed to a measurable uplift in CLTV for Mamaearth.

Mamaearth

Abhishek Gupta

Senior Vice President, D2C