Case Study: LivWell monetizes health, rewards wellness, and scales growth during the pandemic with MoEngage

How LivWell Monetizes Health, Rewards Wellness, and Grows Business During a Pandemic

LivWell, a Southeast Asian blockchain-based health and wellness app, needed to monetize users’ healthy behaviors, protect sensitive wearable health data, and scale acquisition and retention during the COVID-19 pandemic. To tackle granular segmentation, campaign orchestration and personalized engagement, LivWell partnered with MoEngage and adopted MoEngage’s customer engagement platform to drive targeted messaging and retention workflows.

Using MoEngage’s tooling for detailed segmentation and campaign automation, LivWell executed data-driven acquisition and retention journeys that boosted growth and engagement. In about 10 months LivWell reached roughly 70,000 active users (with months of 20,000–25,000 new active users), circulated 87 million LivWell Coins with a 25% redemption rate, and established stronger, measurable retention and monetization channels — outcomes LivWell attributes to working with MoEngage.

LivWell

Nikhil Verma

Co-Founder and Chief Executive Officer