Case Study: KUPU, a Southeast Asia classifieds leader, reduces critical alert go-live time by 96% with MoEngage Inform

How KUPU Reduced Critical Alert Go-Live Time By 96% with MoEngage Inform

KUPU, a leading classifieds job marketplace in Southeast Asia, struggled with time-consuming, manual customer communications that limited scalability and strategic focus. To automate transactional and promotional messaging and centralize customer data, KUPU adopted MoEngage’s platform, specifically MoEngage Inform.

MoEngage implemented unified transactional messaging through MoEngage Inform, enabling trigger-based, personalized alerts and reminders while centralizing analytics. As a result, KUPU cut critical alert go-live time by 96%, increased customer retention by 25% and email engagement by 76%, and freed marketing bandwidth for higher-value initiatives.

KUPU

Kelly Yovita

Digital Marketing Specialist