Case Study: Kompas.id achieves 25% boost in subscriptions with MoEngage

How Kompas.id Drives 25% Boost in Subscriptions with Onsite Messaging

Kompas.id, a long-established Indonesian news publisher, needed to convert readers into loyal paid subscribers, resubscribe expiring premium users, and reduce app uninstalls. To address this, Kompas.id partnered with MoEngage and deployed MoEngage’s Onsite Messaging (OSM Pro) along with Analytics, Push, Email, WhatsApp, in-app messaging and advanced segmentation.

MoEngage implemented an insights-led orchestration—behavioral and funnel analytics, RFM segmentation, AI-based recommendations, and coordinated omnichannel campaigns—which drove a 300% boost in onsite messaging CTRs, a 25% increase in paid subscriptions, a 42% rise in MAUs, a 13% decrease in app uninstalls, plus uplifts like 26% q-o-q in-app CTR and 3x email open rates. The MoEngage solution produced clear, measurable improvements in engagement, retention, and conversions for Kompas.id.

Kompas.id

Azhar Luthfi

Kompas.id