Case Study: HoppyGo achieves a 69% conversion rate with MoEngage

How HoppyGo Achieved a 69% Conversion Rate With Multi-Channel Engagement

HoppyGo, a peer-to-peer car-sharing service backed by Škoda X, needed to improve customer communications while remaining GDPR-compliant, increase automation, and implement cross-device, multi-channel marketing backed by behavioral insights. To meet these goals they selected MoEngage and its insights-led customer engagement platform to power in-app, push, and email messaging along with automated customer journey flows.

MoEngage implemented personalized, behavior-driven campaigns and automated follow-up flows across in-app, push and email channels to drive bookings, coupon use and reactivation. The results included a 69% conversion rate for in-app campaigns driving users to the booking page, a 31% conversion rate from push campaigns for coupon use, and a 54% email open rate, improving repeat usage and re-engagement efforts.

HoppyGo