Case Study: Empiricus achieves 135% increase in new customer retention with MoEngage

How Empiricus Increased Customer Retention by 135% with Automated and Personalised Journeys

Empiricus, Brazil’s largest financial publisher with 450K+ subscribers and 1M monthly readers, faced low engagement and early churn among free new app customers who struggled to extract value from onboarding content. To address this, Empiricus partnered with MoEngage and leveraged MoEngage’s insights-led engagement platform and Flows journey orchestration to redesign the onboarding experience.

Empiricus launched a gamified “7‑Day Challenge” that used MoEngage Flows to automate personalized, cross-channel (push and in-app) communications, track mission progress, and reward completions. The campaign drove a 135% increase in new-customer retention and led to one new product launch, demonstrating measurable uplift from MoEngage’s automated, personalized journeys.

Empiricus

Vinicius Bazan

Head of Product