Case Study: Cake DeFi achieves 98%+ customer retention and 200% uplift in verifications with MoEngage

How Cake DeFi Uses Omnichannel Strategies to Retain Over 98% of Customers

Cake DeFi, a fast-growing Southeast Asian digital assets innovator, faced major engagement challenges: their old tools were email-only, lacked deep segmentation, personalization, real-time analytics, smooth integrations, and omnichannel reach. To address this, Cake DeFi adopted MoEngage’s insights-led customer engagement platform and AI-powered marketing automation to enable push, in-app and email messaging, advanced segmentation, and customer journey orchestration.

Using MoEngage to segment users by affinities and behavior, map journeys and run smart-triggered multichannel campaigns, Cake DeFi achieved measurable gains: a 200% uplift in account verifications, a 42.9% uplift in conversions for user-path campaigns (vs control), and sustained 98%+ customer retention—while gaining better analytics, attribution, and easier partner integrations through MoEngage.

Cake DeFi

Wayne Cheng

CRM Lead