Case Study: AXISNet achieves 89.5% MAU growth with MoEngage

How AXISNet Drives Higher Engagement, Growing MAUs by 89.5%

AXISNet (AXIS), the youth-focused mobile brand of XL Axiata, faced low adoption of its AXISNet app as price-sensitive younger users relied on freebies and rarely engaged with the app’s offerings. To drive app adoption, reduce churn and lessen dependence on internal tech teams, AXISNet partnered with MoEngage and adopted its insights-led engagement platform—using In‑app messaging, Advanced Segmentation, Push Notifications A/B testing, Control Groups and Push Amplification™.

MoEngage implemented omnichannel, insight-driven campaigns, advanced segmentation and Push Amplification™ to boost delivery and targeting, yielding measurable impact: 89.5% growth in MAUs (Apr–Dec 2021), a 17.3% uplift in push delivery, 500M+ notifications/month generating 223M app opens/month and influencing 67M conversions/month, campaign conversion lifts (new subscribers to first transaction CR 17.38%, new app users CR 24.7%, 26% uplift vs control), 2M reactivation conversions (16.3% CR), improved retention and stickiness (>30%), and higher CTRs and conversions—results AXISNet attributes to MoEngage’s platform and support.

AXISNet

Dhany Saballini

Consumer Touchpoint Product Owner, Youth Touchpoints