Case Study: HoppyGo achieves 69% in-app conversion with MoEngage

HoppyGo achieves 69% in-app conversion with MoEngage

HoppyGo, a peer-to-peer car-sharing service, wanted to improve customer communication while being GDPR compliant. They aimed to increase communication frequency and efficiency through automation and cross-device engagement, and to gain insights into customer behavior for data-driven campaigns. They chose MoEngage for its customer journey orchestration and in-app messaging capabilities.

MoEngage implemented a multi-channel engagement strategy using personalized in-app, push, and email messages for bookings, updates, and coupon codes. They automated follow-up emails through customer journey flows. As a result, HoppyGo achieved a 69% conversion rate for in-app campaigns driving to bookings and a 31% conversion rate for push campaigns driving coupon code usage, with a 54% open rate on key thank-you emails.

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