Case Study: Hero FinCorp boosts ABND recovery and modernizes customer journeys with MoEngage

Hero Fincorp boosts ABND recovery by 22% with MoEngage

Hero Fincorp, a leading Indian NBFC, faced significant data fragmentation across its customer funnel, which limited its ability to deliver timely and contextual engagements. This inconsistency across touchpoints hampered funnel visibility and conversion potential, making it difficult to reduce drop-offs and recover abandoned applications. To address this, Hero Fincorp partnered with MoEngage to implement its Customer Data and Engagement Platform (CDEP) as a unified intelligence layer.

The MoEngage solution provided a centralized decisioning engine for omnichannel automation and AI-led personalization. This enabled Hero Fincorp to orchestrate precise nudges and recovery journeys, particularly for Approved But Not Disbursed (ABND) cases. The results included a 22% uplift in ABND recovery, a 30% improvement in CTR in Tier 2 cities, and approximately 32% of monthly disbursals being driven by their martech initiatives, with campaign turnaround times reduced by up to 80%.

Hero Fincorp